Videos

The Village Media “10x10x4″ Video Campaign Formula

People love online videos.

The enormous popularity of YouTube is just one indicator. YouTube is now the second largest search engine and YouTube gets more than 300 million visitors a month who watch more than two billion videos. As a result—and more importantly for your business—the search engines also love video content (and Google own YouTube!).

BUT THERE IS A CATCH…

You are busy running your OWN business, so you often don’t have time for online marketing. And getting traffic and standing out in the online marketplace is difficult. As a business owner, you are focused on running your businesses.

SO…

Using Village Media’s “10x10x4 OVC” (Online Video Campaign) we use an easy video marketing campaign formula that takes less than a day to start implementing.

We show you how to launch your business or product online – and provide the kind of visibility you’ve been lacking – as well as the traffic you crave to your online sales funnel.

When we upload your videos to the top video sites, they show up quickly in the search engines. Most of the time, videos show up in search result pages soon after they’re submitted – and keyword domination (more than two listings on a first page of search results) occurs frequently.

When prospective customers see this obvious domination in organic listings, they click!

And when they watch one or two of your videos and visit your video “Lead Capture Page”, they’re five to 20 times more likely to take action than from an ordinary link or a paid ad.

This is the whole idea behind Village Media “10x10x4″ Video. Upload your videos once and distribute them everywhere. Those videos drive traffic so you can capture leads, build relationships with them and ultimately, convert them into customers. You COULD do this process manually, but why waste time?

Village Media’s “10x10x4 OVC” (Online Video Campaign) is designed to specifically to create visibility, traffic, leads and sales for YOUR business .

HOW DOES “10x10x4 OVC” WORK?

We show you how to set up an online sales funnel if you don’t already have one, including:

• Getting your messages about your business or product spread everywhere online
• Establishing your credibility, authority & trust with prospective customers
• Highlighting your special qualities and differentiate you from your competitors
• Creating desire for your product or service…automatically!
• Decrease or eliminate the need to “sell”

We craft the kind of information your prospective customers search for online… and move them from ignorance to interest…to becoming qualified prospects…and finally, to becoming buyers.

YOU go from being unknown (or worse—being seen as a “pitchman”) to becoming an authority, trusted advisor and friend (after all, that’s the real goal of marketing, isn’t it?).

The best customers are educated customers who buy from you because they like and trust you.

Too good to be true?

Whilst we can NEVER guarantee results, you will see how incredibly simple this process is – and we help you all the way!

Whilst it’s not TOTALLY necessary, it is best to record you on camera – because we want people to get to know you and connect with YOU, we can also make videos using your voice over with screen capture video software and a slide presentation of images and text slides.

WHAT WE DO…

We follow these simple 10 x 10 x 4 Campaign Formula Steps:

1. We discover the top ten frequently asked questions about your product or service
2. Using YOUR experience, we help uncover the top ten questions a potential buyer SHOULD be asking you about your product or service – ones that differentiate you from your competitors
3. We record 20 short Q&A videos asking and answering each of the questions you wrote in steps 1 and 2.
4. We record 4 short “mini” videos.
   a. “To Get More” (offer) and “Go Here to this UL”(action)” video, tells people where to go to get the entire 20-video series answering those most important questions.
   b. “Enter your name and email to get all 20 videos.” goes on your “Video Lead Capture Page.” (it’s your chance to connect with the visitor and explain your offer and why they should sign up).
   c. “Thank You for Signing Up” video. This video says “Thank You!” and also explains that you just sent a confirmation email to them.
   d. “Buy My Stuff” video. Used on your blog web site with links in your outbound emails.
5. We make a Video Lead Capture Page – the page where you send people after they watch your videos.
6. We then distribute your videos to as many video sharing sites, social media sites, podcast directories and blogs as possible. Once they appear in these locations, we tag them in as many social bookmarking communities as possible.
7. Once submitted, we index the search engines with your videos and create backlinks to and broad visibility for your Video Lead Capture Page.
8. In a short while, it’s likely that you could dominate the keyword phrases your videos are associated with and start seeing more traffic and leads.
9. Remember, you are sending those viewers to your Video Lead Capture Page for your Free Video Series offer.

And when they watch one or two of your videos and visit your Video Lead Capture Page, they’re five to 20 times more likely to take action than from an ordinary link or a paid ad.

This is the whole idea behind Village Media’s “10x10x4 OVC” online Video Campaign.

We upload your videos once and distribute them everywhere. Those videos drive traffic so you can capture leads, build relationships with them and ultimately, convert them into customers. You COULD do this process manually, but why waste time?

Why Does the “10x10x4″ System Work?

Let’s say you were working on a selling and servicing “Gizmos” and needed more information.

You’d open your browser, point to Google and type something like this into the search field:

“Gizmos Sales and service”

Then you’d look through the results and click on the best one.

But if one of the top results was a video, you’d probably click on that link first. And as long as the video is relevant to your question and includes an offer to get more informational videos on business surveys, a free special report, some business survey templates or some other great freebies, you’ll probably go to the site to learn more, right?

That’s where we come in…

We develop your “lead capture page” – a single page or even a mini-site – just for Gizmos – and create massive instant exposure for you and distribution of your messages – with instant visibility in video sharing sites, social networks, blogs, podcast directories and through tags in social bookmarking communities.

Build your list!

We help establish you as a credible expert and authority by educating, informing, entertaining and building rapport with your prospective customers. They feel a sense of connection with you…and buy your stuff!

THEN…

When someone signs up, our formula will puts him or her into an email “AutoResponder” and send a link to a video EACH DAY for 20 days. Each email message in the sequence:

• Describes the video they’re about to watch,
• Includes a teaser about what they’ll learn and
• Includes a P.S. message that sends them straight to your business’ sales page or the “Buy My Stuff” video.

A perfect way to get permission and “touch” someone 20 times. That’s plenty of opportunity to connect, become a friend, trusted advisor, build rapport and convince your prospect to buy!

HERE’S A REAL EXAMPLE OF A “10x10x4″ FOR A NEW PRODUCT:

“First, we polled and surveyed lots of people in my list to find out what they wanted to know about “making surveys that generate money”. We took the top questions, answered them in 30 seconds to 3
minutes each. We send viewers to a Video Lead Page, capture names and follow up for 20 days. Each day we remind them in a P.S. line that if they want to know more, they should visit our main site. That’s where we sell a course on business surveys with a continuity backend.”

Sample Script:

Top 10 Frequently Asked Questions (FAQs):

1. What is the best software to use for surveys?
2. What questions should I ask in a survey?
3. What templates are best for making surveys?
4. What are the best survey questions to ask in a survey
5. How do I measure customer satisfaction in a survey?
6. How do I write the best survey questions?
7. What are the best questions to ask on MySpace or other social networks?
8. How do I do market research with a survey?
9. Where can I get survey training?
10. What are the top mistakes people make when making business surveys?

Top 10 Things People SHOULD Ask (SAQ’s)

Remember: This is where you want to differentiate your company or product.

1. How do I use surveys to increase click-throughs and conversions?
2. How can I create surveys that make me money?
3. How do I make sure I can represent my customer base accurately, without having to get a huge number of responses?
4. If I find data out there about my market, how can I tell whether I should believe them or not?
5. How do I write the kinds of questions that will make my data easy to understand and easy to put to work in my business?
6. How can I use surveys to find a market and build a list—how can surveys help me get started in a profitable niche?
7. How can surveys help me survive a recession?
8. How do I find a simple, clear recipe for putting surveys to work in my business?
9. How do I use surveys to increase my bond with customers and their trust in me?
10. How do I use surveys to really generate referrals?

CONCLUSION

After the expert made her FAQ and SAQ lists, she created her 4 videos:

VIDEO 1: The “To Get More, Go Here” or “Bumper” Video

VIDEO 2: The “Enter Your Name and Email to Get All 20 Videos” Offer

VIDEO 3: The “Thank You Page for Signing Up” Video

VIDEO 4: The “Buy My Stuff!” Video

The 10x10x4 formula works for just about every business type. If you’d like to watch a free video tutorial on the 10x10x4 Campaign Formula, text your email address to info@villagemedia.com.au