These are answers to the most frequently asked questions about our online marketing services. Please call or email us if you have any additional questions.
As an experienced company, we provide overall and optimal support including help in Search Engine Optimisation (SEO), Search Engine Marketing (SEM), and Social Media Marketing (SMM). We have highly qualified researchers, skilled writers, and trained marketers on our roster who would work together to craft an effective campaign and monitor results to help your increase sales and make money.
Search engine optimisation (SEO) “optimises” website content to achieve a higher ranking in search results, for example, by incorporating specific keywords or links associated with the website. Depending on the context, SEM can be an umbrella term for various means of marketing a website including SEO, or it may contrast with SEO, focusing on just paid components.
Search Engine Optimisation (SEO) refers to a technique used to help a website gain better rankings online. Methods include researched keywords, effective link building, written relevant content, and careful inclusion of meta tags based on keyword research. SEO involves applying techniques to make both your website and its content, detectable, and relevant to search engines, search engine spiders, and the human users of search engines. The response can be a purchase or a lead generation.
Search engine marketing, (SEM), is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, advertising in Google, Yahoo and Bing result pages. This visibility helps a site gain traffic and client attention.
Social media marketing involves using Internet platforms such as Facebook, LinkedIn and Twitter to promote a business. Unlike other Internet marketing strategies, these social media platforms allow for a “conversation” between a company and its potential clients. From the client’s point -of-view, the platform allows them to give fast feedback in a more convenient fashion. It allows the company targeted responses to correct the problem and create a better business image online.
Social Media has not only become an essential part of daily life – it is now a platform for marketing your business online – driving sales to your site, spread brand awareness and improve customer loyalty. It allows you to utilise social networking giants such as Facebook, Twitter and YouTube to enhance your business.
Pay per click (PPC) is an Internet advertising used to direct traffic to websites, where advertisers pay the hosting service when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Websites that utilise PPC ads will display an advertisement when a keyword query matches an advertiser’s keyword list; Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages.
Cost per click (CPC) is the sum paid by an advertiser to search engines and other Internet publishers for a single click on their advertisement, which directs one visitor to the advertiser’s page. If clicks are not generated, it represents no cost to the merchant. Variations include banner exchange, pay-per-click, and revenue sharing programs.
Mobile marketing is used to describe marketing on or with a mobile device, such as a cell phone or Ipad using SMS Marketing or distribution of any kind of promotional or advertising messages to customer through mobile networks.
Mobile marketing helps a business by sending ads directly to a client’s mobile device. Advertising campaigns could be in the form of banners, posters, short message services (SMS), and multimedia messaging service (MMS). The method enables you to gain more leads to obtain customer attention at the shortest time possible. It also helps facilitate repeat business with a client to acquire more sales and retain your company’s competitive edge.
No – We believe that if you like our services you will continue them. We want earn your business and develop a long term relationships with you. We go the extra mile for you.
We understand that competition in your markets can be intense. Because of this, our team give you access to some great industry knowledge and methodology that make the difference between success and failure. We use “white hat” methods that are proven to result in improving your ranking, including: On Page Optimisation, Content Development, Editing, Directory, Video and Photo submissions, Social Bookmarking, Webmaster Analysis, Link Building, Reputation Management, Branding and Ranking Management.
Local search is the use of specialised Internet search engines that allow users to submit geographically data searches against a structured database of local business listings. Typical local search queries include not only information about “what” the site visitor is searching for (such as keywords, a business category, or the name of a consumer product) but also “where” information, such as a street address, city name, postal code, or geographic coordinates like latitude and longitude. Examples of local searches include “Melbourne hotels”, “St Kilda restaurants”, and “Sydney Hertz”. Local searches exhibit explicit or implicit local intent.
Google Places is a location based search results on Google, accompanied by a map of the region in question. Appearing on these results is particularly important for those businesses who operated in very specific regions, such as a plumber or hotel. Searches display 7 “places” that best fit the search criteria, ranked according to a set of guidelines related to content..
Web Video is an innovative business strategy that employs the latest technology such as mobile devices and uses internet resources including content delivery networks and mini-sites to improve Customer Service, Media Communications, and Corporate Businesses. Uses including Marketing Campaigns, Interviews, Testimonials, Virtual Tours, Case Studies, and Webinars.
Marketing automation enables small businesses to capture more leads and nurture their customers to develop lifelong, profitable relationships. Such small business automated Customer Relationship Management (CRM) solutions – such as Infusionsoft – include a smart lead-nurturing system that automatically sends the right message to the right person at the right time. It also boosts business efficiency by combining CRM, email marketing, lead nurturing and e-commerce into one software system.
The term webinar is short for Web-based Seminar, a presentation, lecture, workshop or seminar that is transmitted over the Web. Web conferencing refers to a service that allows conferencing events to be shared with remote locations. Applications for web conferencing include meetings, training events, lectures, or short presentations from any computer.
Article marketing is a type of advertising in which businesses write short articles related to their respective industry. These articles are made available for distribution and publication in the marketplace. Well-written content articles released for free distribution have the potential to increase the business credibility within its market. Also it helps in attracting new clients. These articles are often syndicated by other websites, and published on multiple websites.
An eBook is an electronic digital version of a book or publication in digital form, consisting of text, images, or both, and produced on, published through, and readable on computers or other electronic devices. It usually contains useful information in an easy-to-read format, and is usually given away free as an “ethical bribe” in exchange for information, usually an email address.
A Business Directory is a website or print media listing of information which lists all businesses within some category. Businesses can be categorised by business, location, activity, or size. Business may be compiled either manually or through automated online search software.
They may include the business name, addresses, telephone numbers, location, type of service or products the business provides, number of employees, the service region and any professional associations. Some directories include a section for user reviews, comments, and feedback.
