Marketing Strategies

Five Ways To Attract New Clients and DOMINATE Your Market Online

You need a marketing strategy which aims at stimulating local online advertising response from your potential customer. It should focus on selling your products or services – and get immediate response – making you money and creating new business opportunities.

A successful marketing strategy requires a response from someone seeing your ad or visiting your site, be it a booking, a purchase or a new sales lead.

Whether you use organic SEO marketing or pay-per-click (PPC) marketing, you online marketing strategy will normally take the form of a landing page (or sales letter) featuring a product or service, with an order form or prominent call-to-action link “above the fold”.

1. Mapping Out Your Marketing Strategy

   Most businesses know this is important – but they simply do not have the budget, the time or the resources or trained staff to do the job correctly. We understand how frustrated this can make you feel. We help define your objectives, give you targets and provide an action plan to get where you want to be…

2. Identify Exactly What You Are Selling

   This is not as easy as it seems. You must first identify your customer’s needs and what worries them most – then explain how your products and services can help ease the pain. It’s not about YOU, it’s about THEM…

3. Identify Your Brand and Corporate Identity

   Some market segments may need more developing than others. We give you insight and clarity…

4. Develop Your Website to Rank In Search Engines

   Website search engine optimisation (SEO) essential if you are to be found by your target market. This will be enhanced by your use of Social Media (Facebook, Twitter, LinkedIn, etc) and Web Video marketing (inluding Youtube)

5. Be Consistent With Your Message

   When was the last time you made an impulsive decision when choosing a supplier? Possibly never. You were most likely influenced by their consistent message over time – then you acted, knowing that your choice suited YOUR needs, not the suppliers. We help you get your message across immediately and continue over time…

But that’s not all…

No company can afford to be left behind in search results ranking. Major search engine updates are constantly changing their algorithms affecting various commercial organisations. This is why it’s vital to take on a team that will facilitate needed changes. At Village Media, we extend every support possible to small and medium enterprises like yours to help you attain the online success you want – as you grow – we grow.

What We Do:

• Local Search Marketing (including Google Places)
• Social Media Marketing (Twitter, FaceBook, YouTube, LinkedIn, etc)
• Mobile Marketing (iPhone, iPad, Android, Blackberry, etc)
• Paid (PPC) Marketing
• Google Places Marketing
• Web Video Marketing
• Search Engine Optimisation (SEO)
• Search Engine Marketing (SEM) – Adwords, Yahoo Marketing, etc
• Email Marketing (CRM, AutoResponders, Newsletters)
• Webinar Marketing (online Seminars, teleconferences)
• Article Marketing (expert article writing)
• eBook Development, Publishing & eBook Cover
• Business Directory Listings
• Internet Consulting (Marketing & Web Design)
• Much, much more!

Here’s what else we do…

Local Search Marketing

“Local Search Marketing” (LSM) differs from “SEO” (Search Engine Optimisation). It’s about making sure your website is maximising its potential to be found LOCALLY.

Using affordable local SEO marketing means improving your site’s local online marketing content and structure so local search engines such as Google can find you on “Local Search” and “Google Places”. Local Internet marketing optimises your site and targets visitors from major search engines by retuning results higher on the page than your competitors.

What does” Local Search Marketing” Involve?

• Reviewing your current website – we’ll see what’s not working for your local online marketing and make the changes necessary to boost your local search ranking.
• Selecting & Implementing Keyword Research – keywords are how people find you. We make sure you have the right ones relevant to YOUR local online business and that they’re bringing potential clients to your site.
• Website Content – knowing your best and most effective keywords, we now need to include them in effective, professionally written content for your local online marketing campaign.
• Technical Aspects – Site Maps and links are just a couple of important technical factors when it comes to improving local search engine rankings.
• Local Paid Advertising – Advertising locally is where we excel. We get more “bangs for your buck” by keeping costs-per-click (CPC) to a minimum and maximising your ROI.
• Monitoring your site – Affordable search engine placement is a process and won’t happen overnight. We will be constantly be checking on how your local business marketing campaign is travelling and make any changes that are necessary to improve local advertising results.

These are just a few of the things we do to make your local business advertising is a success.

Maximising Social Media

We engage prospects and customers on their home ground, building your “tribe” of followers and establishing you as THE local authority for you and your business using FaceBook, Twitter, YouTube, and others.

Village Media’s expertise in social media marketing services makes it one of the best local Melbourne media marketing companies (we don’t mind tooting our own horn!).

We double as a competent advertising agency equipped with a team of highly skilled individuals who craft and supervise various social network accounts including Facebook, Twitter and LinkedIn.

Our company produces and monitors compelling social network pages that can convince clients to purchase your services or goods and help you build your clientele

Innovating Mobile Phone Campaigns

As the rise of mobile device usage is undeniable, we have taken steps to generate better mobile promotions. Our team has developed comprehensive and professional plans for “smart phone” advertising to help you reach your clients directly and more creatively. We place high value on our clients’ suggestions as we find ways to make your vision a digital success a reality. Our short-term goal is to be the most sought-after mobile advertising company in Melbourne.

Providing more…

Mobile marketing will continue to evolve, and we make it our personal mission to stay ahead of the game by finding useful innovations to make your business more successful. Our team devotes time to analyse advertisings trends involved in pay per click PPC in Australia and we’d love to encourage your involvement.

Providing highly regarded social media marketing services in Australia , we want to help your business achieve its fullest potential. We want to be THE team that will take your company’s success to the next level at the quickest time possible.

Paid Local Search Engine Marketing

Local search marketing, or what’s sometimes known as local Pay-Per-Click (PPC), is a powerful paid form of local Internet marketing. These ads appear on the right hand side of the page, as well as in the highlighted boxes at the top of the page.

With local search engine advertising you can reach your targeted local market 24 hours a day, every day of the week.

And the best part?

This affordable search engine marketing mean you only pay when someone is already looking for your services and clicks on your ad.

They then arrive on the Landing Page YOU nominate – not necessarily your Home Page. This is the most targeted and cost effective and measurable form of local online advertising available.

A strategic approach to local search engine marketing means you now have access to affordable Internet marketing for local Melbourne businesses. Advertising locally online is without doubt the best way to turn potential clients into customers.

Using Google Places

Village Media uses Google Places to help businesses use powerful new online and mobile marketing platforms to get visibility, traffic, leads, customers and raving fans.

Our formula is simple:

• Get out there and get found
• Engage with your prospects on their term
• Continue to engage and follow up with them

We accomplish these objectives by applying the latest tools and know-how on behalf of your business.

Our objectives are:

• To get started ASAP – Taking action quickly on the new online and mobile marketing platforms will produce results (leads and customers) more quickly and and give you greater competitive advantage
• To build your program incrementally – Not doing everything at once helps control costs by paying for it with new leads and customers
• To integrate all the elements so they work most powerfully with each other—search engines, video, social media, and mobile marketing
• To do it with zero extra work on your part – By planning, executing and managing your online social media and mobile marketing program for you, your business reaps the benefits without spreading you and your staff too thin

We build your online marketing program incrementally to control costs, integrate all the elements for the most powerful effect and greatest results and accomplish this with no extra work on your part.

Strategy & Planning Overview

We develop a custom approach for your business to leverage new online social media and mobile marketing platforms

Online Video Marketing

We increase your visibility, traffic and ongoing communication with your “tribe” by social authority building.

Local Directory Marketing

We get your business locations found more successfully and increasing traffic and sales.

Mobile Marketing

We get your business found through mobile devices and follow up powerfully with prospects and customers using their mobile devices.

Automated Follow Up

We maximise sales, keeping prospects and customers engaged and turn them into raving fans by following up through automated emails, mobile text and voicemail.

Lead Capture

We leverage social media, online video, mobile marketing to drive traffic and capture leads for automated follow up campaigns.

Content Creation

We plan and create articles, videos, tweets, social media posts, site pages, follow up emails, text messages — even voicemails for your business to fuel your ongoing marketing program.

Social Media

We market your business online – driving sales to your site, spread brand awareness and improve customer loyalty using Facebook, Twitter, LinkedIn and YouTube to enhance your business.

ADDITIONAL SERVICES

We help increase your Web Presence

• We will set up your blog-style mini-site for lead capture purpose.
• We maintain your pages and accounts on key social media like Facebook, Twitter, LinkedIn and YouTube.
• We maintain your profiles in key directories like Google Places and several others
• We develop your PPC (Pay-Per-Click) Sponsored Search Engine Ads and set up and manage pay-per-click search engine advertising accounts in Google, Yahoo! or Bing
• You need a knowledgeable expert to help you plan and execute online and mobile marketing strategies with zero extra effort on your part. Review our pages and contact us for a no-obligation consultation.

STEP ONE

Get your business listed and optimised on Google Places

STEP TWO

Maximise your ability to be found by using powerful new online and mobile marketing platforms to get visibility, traffic, leads, customers and raving fans.